*, *::before, *::after {
  box-sizing: border-box;
  margin: 0;
  padding: 0;
}

:root {
  --bg: #EDEAE3;
  --surface: #FFFFFF;
  --inner: #E2DFD8;
  --inner-dark: #CCCAC3;
  --text: #1C1A18;
  --muted: #6B6860;
  --accent: #C25C2C;
  --border: #E0DDD5;
  --radius-lg: 20px;
  --radius-md: 14px;
}

body {
  font-family: 'Inter', system-ui, -apple-system, sans-serif;
  background: var(--bg);
  color: var(--text);
  line-height: 1.6;
  min-height: 100vh;
}

/* ── Page wrapper ── */
.page {
  max-width: 800px;
  margin: 0 auto;
  padding: 3rem 1.5rem 7rem;
}

/* ── Display title (outside the card) ── */
.display-title {
  font-size: clamp(2.5rem, 7vw, 4.5rem);
  font-weight: 900;
  letter-spacing: -0.03em;
  line-height: 0.95;
  margin-bottom: 1.75rem;
}

/* ── Subtitle / case description (outside card) ── */
.page-desc {
  font-size: 0.95rem;
  color: var(--muted);
  line-height: 1.7;
  width: 100%;
  margin-bottom: 2rem;
}

/* ── Back link ── */
.back-link {
  display: inline-flex;
  align-items: center;
  gap: 0.35rem;
  color: var(--muted);
  font-size: 0.875rem;
  font-weight: 500;
  text-decoration: none;
  margin-bottom: 2rem;
}

.back-link:hover { color: var(--text); }

/* ── THE single white card ── */
.main-card {
  background: var(--surface);
  border-radius: var(--radius-lg);
  padding: 2.5rem;
}

/* ── Section divider inside the card ── */
.divider {
  border: none;
  border-top: 1px solid var(--border);
  margin: 2rem 0;
}

/* ── Section headings inside card ── */
.section-heading {
  font-size: 1.25rem;
  font-weight: 700;
  line-height: 1.35;
  margin-bottom: 0.5rem;
}

/* ── Body text variants ── */
.muted {
  color: var(--muted);
  font-size: 0.9rem;
  line-height: 1.65;
}

.note {
  color: var(--muted);
  font-size: 0.8rem;
  line-height: 1.55;
  margin-top: 0.35rem;
}

/* ── Links ── */
a { color: var(--accent); text-decoration: none; }
a:hover { text-decoration: underline; }

.link-strong {
  color: var(--accent);
  font-weight: 700;
  font-size: 0.9rem;
}

/* ── Hero layout: photo left, text right ── */
.hero-layout {
  display: flex;
  gap: 2rem;
  align-items: flex-start;
  margin-bottom: 1.5rem;
}

.hero-text {
  flex: 1;
}

/* ── Hero photo circle ── */
.photo-circle {
  width: 140px;
  height: 140px;
  border-radius: 50%;
  background: var(--inner);
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 0.72rem;
  font-weight: 500;
  color: var(--muted);
  text-align: center;
  flex-shrink: 0;
}

/* ── Hero bio text ── */
.hero-bio {
  font-size: 1.05rem;
  font-weight: 700;
  line-height: 1.6;
  width: 100%;
  margin-bottom: 0.5rem;
}

/* ── Photo + links column ── */
.hero-left {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 0.75rem;
  flex-shrink: 0;
}

/* ── CV / Contacts stack ── */
.hero-links {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 0.4rem;
}

.hero-links a {
  font-weight: 700;
  font-size: 0.875rem;
}

/* ── Image placeholder blocks ── */
.img-block {
  background: var(--inner);
  border-radius: var(--radius-md);
  display: flex;
  align-items: center;
  justify-content: center;
  text-align: center;
  color: var(--muted);
  font-size: 0.85rem;
  line-height: 1.6;
  padding: 2rem;
  width: 100%;
}

.img-block.tall   { min-height: 360px; }
.img-block.medium { min-height: 240px; }
.img-block.short  { min-height: 160px; }

/* ── Before / After split block ── */
.img-block.split {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0.75rem;
  padding: 1rem;
  min-height: 280px;
  align-items: stretch;
}

.img-panel {
  background: var(--inner-dark);
  border-radius: 10px;
  display: flex;
  align-items: flex-end;
  justify-content: center;
  padding: 0.75rem;
  min-height: 220px;
  font-size: 0.82rem;
  font-weight: 600;
  color: var(--muted);
}

/* ── Caption below image blocks ── */
.img-caption {
  font-size: 0.82rem;
  color: var(--muted);
  margin-top: 0.6rem;
  margin-bottom: 1.75rem;
}

/* ── Spacing helper ── */
.mt-sm  { margin-top: 0.75rem; }
.mt-md  { margin-top: 1.25rem; }
.mt-lg  { margin-top: 1.75rem; }
.mb-sm  { margin-bottom: 0.75rem; }
.mb-md  { margin-bottom: 1.25rem; }
.mb-lg  { margin-bottom: 1.75rem; }

/* ── Project row (below project image) ── */
.project-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 2rem;
  margin-top: 1.25rem;
}

.project-company {
  font-size: 1.1rem;
  font-weight: 700;
  margin-bottom: 0.25rem;
}

.project-desc {
  font-size: 0.875rem;
  color: var(--muted);
  margin-bottom: 0.75rem;
  line-height: 1.6;
}

.project-right {
  display: flex;
  flex-direction: column;
  gap: 1rem;
}

.meta-label {
  font-size: 0.9rem;
  font-weight: 600;
  margin-bottom: 0.15rem;
}

.meta-value {
  font-size: 0.85rem;
  color: var(--muted);
  line-height: 1.55;
}

/* ── Skillset tags ── */
.tags {
  display: flex;
  flex-wrap: wrap;
  gap: 0.4rem;
  margin-top: 0.4rem;
}

.tag {
  background: var(--bg);
  border: 1px solid var(--border);
  border-radius: 100px;
  padding: 0.2rem 0.7rem;
  font-size: 0.78rem;
  font-weight: 500;
  color: var(--muted);
}

/* ── Insights list ── */
.insights-list {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 0.55rem;
  margin-top: 0.75rem;
}

.insights-list li {
  color: var(--accent);
  font-weight: 500;
  font-size: 0.95rem;
  padding-left: 1.4rem;
  position: relative;
  line-height: 1.5;
}

.insights-list li::before {
  content: '→';
  position: absolute;
  left: 0;
}

/* ── Research table ── */
.research-table {
  width: 100%;
  border-collapse: collapse;
  font-size: 0.82rem;
  margin-top: 0.75rem;
}

.research-table th {
  background: var(--bg);
  padding: 0.55rem 0.85rem;
  text-align: left;
  font-weight: 600;
  font-size: 0.75rem;
  color: var(--muted);
  border-bottom: 1px solid var(--border);
}

.research-table td {
  padding: 0.55rem 0.85rem;
  border-bottom: 1px solid var(--border);
  color: var(--muted);
  vertical-align: top;
}

.research-table tr:last-child td { border-bottom: none; }

/* ── Annotation (detail with caption) ── */
.annotation-block {
  background: var(--inner);
  border-radius: var(--radius-md);
  padding: 1.5rem;
  display: grid;
  grid-template-columns: 1fr 1.4fr;
  gap: 1.5rem;
  align-items: start;
}

.annotation-text {
  font-size: 0.875rem;
  color: var(--muted);
  line-height: 1.7;
  padding-top: 0.25rem;
}

.annotation-image {
  background: var(--inner-dark);
  border-radius: 10px;
  min-height: 160px;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 0.8rem;
  font-weight: 500;
  color: var(--muted);
  text-align: center;
  padding: 1rem;
}

/* ── Full-width case / project images ── */
.case-img {
  width: 100%;
  border-radius: var(--radius-md);
  display: block;
  margin-bottom: 0.6rem;
}

/* ── Hero project strip ── */
.hero-strip {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0.75rem;
  margin-top: 1.75rem;
}

.hero-strip a {
  display: block;
  border-radius: var(--radius-md);
  overflow: hidden;
}

.hero-strip img {
  width: 100%;
  height: 160px;
  object-fit: cover;
  display: block;
  transition: opacity 0.2s ease;
}

.hero-strip a:hover img { opacity: 0.85; }

/* ── Lightbox ── */
.lightbox-overlay {
  display: none;
  position: fixed;
  inset: 0;
  background: rgba(0, 0, 0, 0.9);
  z-index: 1000;
  align-items: center;
  justify-content: center;
  padding: 1.5rem;
  cursor: zoom-out;
}
.lightbox-overlay:target { display: flex; }
.lightbox-overlay img {
  max-width: 92vw;
  max-height: 92vh;
  border-radius: var(--radius-md);
  object-fit: contain;
  position: relative;
  z-index: 1;
}
.lightbox-close {
  position: absolute;
  inset: 0;
  display: block;
}

/* ── Hero text hierarchy ── */
.hero-role {
  font-size: 0.72rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: var(--accent);
  margin-bottom: 0.5rem;
}

.hero-pitch {
  font-size: 1.65rem;
  font-weight: 800;
  line-height: 1.2;
  letter-spacing: -0.025em;
  margin-bottom: 0.65rem;
}

.hero-meta {
  font-size: 0.82rem;
  color: var(--muted);
  margin-bottom: 1.1rem;
}

/* ── Project card (flat layout) ── */
.project-category {
  font-size: 0.72rem;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  color: var(--muted);
  margin-bottom: 0.3rem;
  margin-top: 0.85rem;
}

.project-pitch {
  font-size: 0.88rem;
  color: var(--muted);
  line-height: 1.6;
  margin-bottom: 0.7rem;
}

.project-tags-line {
  display: flex;
  flex-wrap: wrap;
  gap: 0.35rem;
  margin-bottom: 0.9rem;
}

.project-stats {
  display: flex;
  gap: 1.75rem;
  margin-bottom: 0.9rem;
}

.project-stat {
  display: flex;
  flex-direction: column;
  gap: 0.1rem;
}

.project-stat strong {
  font-size: 1.05rem;
  font-weight: 800;
  color: var(--text);
  letter-spacing: -0.02em;
}

.project-stat span {
  font-size: 0.72rem;
  color: var(--muted);
}

/* ── Impact grid ── */
.impact-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0.65rem;
  margin-bottom: 0.6rem;
}

.impact-item {
  background: var(--inner);
  border-radius: var(--radius-md);
  padding: 0.9rem 1rem;
}

.impact-number {
  font-size: 1.55rem;
  font-weight: 900;
  letter-spacing: -0.03em;
  color: var(--text);
  line-height: 1;
  margin-bottom: 0.25rem;
}

.impact-label {
  font-size: 0.72rem;
  color: var(--muted);
  line-height: 1.4;
}

/* ── Concept / what-didn't-work note ── */
.concept-note {
  background: var(--inner);
  border-left: 3px solid var(--accent);
  border-radius: 0 var(--radius-md) var(--radius-md) 0;
  padding: 0.8rem 1.1rem;
  font-size: 0.82rem;
  color: var(--muted);
  line-height: 1.55;
  margin-bottom: 1.75rem;
}

/* ── Problem / Insight / Decision blocks ── */
.pid-block {
  margin-bottom: 0.85rem;
}

.pid-label {
  font-size: 0.68rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: var(--accent);
  margin-bottom: 0.2rem;
}

.pid-text {
  font-size: 0.9rem;
  color: var(--muted);
  line-height: 1.65;
}

/* ── Contact CTA ── */
.contact-cta {
  background: var(--inner);
  border-radius: var(--radius-md);
  padding: 1.5rem;
}

.contact-cta-heading {
  font-size: 1rem;
  font-weight: 700;
  margin-bottom: 0.35rem;
}

.contact-cta-body {
  font-size: 0.87rem;
  color: var(--muted);
  line-height: 1.6;
  margin-bottom: 0.85rem;
}

/* ── Responsive ── */
@media (max-width: 600px) {
  .hero-layout {
    flex-direction: column;
    align-items: center;
    text-align: center;
  }

  .project-row,
  .annotation-block {
    grid-template-columns: 1fr;
    gap: 1.25rem;
  }

  .img-block.split {
    grid-template-columns: 1fr;
  }

  .img-block.tall { min-height: 240px; }

  .hero-strip { grid-template-columns: 1fr; }
  .hero-strip img { height: 200px; }

  .display-title { font-size: 3.25rem; }

  .main-card { padding: 1.5rem; }

  .page { padding: 2rem 1.25rem 5rem; }
}