Asmik Mikaelian

CV asmikpod@gmail.com LinkedIn

I am a Product Designer with experience across FinTech, EdTech, SaaS, and complex industrial systems. I've owned end-to-end projects in both startups and large companies — and I know how to move fast in one and navigate complexity in the other.

I've designed internal systems for Gazprom, L'Oréal, and Yokogawa, a full safety and tracking system for underground mine workers. I work with metrics, run user research, and make decisions grounded in data — not opinion.

FinTech · EdTech · Enterprise · Emerging Tech · Dubai, UAE

Netology

EdTech / Online Learning · Product Designer

Russia's largest online learning platform — 1.5M users, 130K graduates. Three-phase redesign of search, turning an invisible feature into the platform's primary navigation layer.

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Result

+42% findability, +32% satisfaction in testing. Phase 3 live in A/B testing.

Industry

EdTech / Online learning

Netology — ideal thumbnail with instructor face, hook, description, and category graphic

Netology — Content Feed

EdTech / Online Learning · Product Designer

Fighting banner blindness at scale — 16,000 video thumbnails redesigned through a system of 52 base images and 82 colour variations, validated across usability testing and block-type experiments.

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Result

16,000 videos covered. Engagement up, drop-off down. Live in production.

Industry

EdTech / Online learning

Tickeron

FinTech / Investment platform · Product Designer

AI-powered investment platform for active retail investors — stocks, crypto, and ETFs. 3 years as product designer across 6 teams.

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Result

Checkout abandonment −41%, subscriptions ×2 in 90 days, onboarding drop-off −47%, design system 0→1

Alpha Smart

Industrial / Mining / Enterprise B2B · UX/UI Designer

Real-time safety monitoring for underground mining — 400+ workers, 120+ sensors, vehicles, and communication nodes across multiple levels.

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Result

UI readable in under 5 seconds. Check-in/out flow under 90 seconds. Operational coverage +67%.

Industry

Industrial / Mining enterprise software

Captic / w3dge

Spatial Computing / Immersive Web · Product Design Consultant

Browser-based virtual worlds platform for multiplayer social spaces — 3D environments entered directly in the browser, no downloads.

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Result

12+ dead ends found, 32 growth opportunities surfaced. Reports adopted as Q1 2025 product roadmap.

NDA

Screens shown with permission. Confidential details omitted.

Have a complex product problem?

I work with product teams on discovery, UX audit, and design strategy — from early-stage definition to shipped product.

asmikpod@gmail.com LinkedIn

Education

Master's in Human-Computer Interaction — Fachhochschule Salzburg, Austria · 2023–2025

Bachelor's in Information Systems — ITMO University, Russia · 2012–2016